Fashion & Apparel
Beginning Boutique | The leader in Women Clothing
Beginning Boutique is Australia’s go-to online store for the latest trends in women’s fashion. Watch this space for the latest styles.
Lighthouse performance
95+
Conversion rate
+24%
AOV
+15%
The challenge
A higher-ticket catalog needed premium presentation and fast, flawless imagery.
The brand wanted maximum performance and design flexibility beyond a theme.
Our solution
We built a headless storefront on Hydrogen and Oxygen with optimized imagery and engraving/customization flows.
We ran a CRO program targeting trust signals, guarantees, and PDP clarity for higher-value buyers.
We retained Shopify’s secure checkout while owning the storefront experience.
Before & after
| Metric | Before | After |
|---|---|---|
| Mobile LCP | 3.9s | 1.6s |
| Conversion rate | 1.1% | 1.4% |
| AOV | $210 | $242 |
“The headless build gives us the performance and flexibility we wanted, and conversion improved.”
Want results like these for your store?
Book a free consultation or request a free Shopify audit. We will review your store and share specific, prioritized opportunities — no obligation.