Conversion Rate Optimization
Your traffic already showed up. Let’s get it shopping.
Buying more visitors gets expensive fast. We hunt down where revenue quietly leaks out of your store, then test our way to plugging it — with real data instead of opinions and hunches.
Where 1,000 visitors actually go
The diagnosis
Every store leaks. Yours just leaks somewhere specific.
In almost every audit, the bulk of lost revenue hides in two or three predictable spots. Here’s where we look first — and what we usually find lurking.
Landing & collections
Slow loads and murky categories send shoppers straight back to the search results they came from.
Product pagesUsual culprit
Unanswered questions about fit, delivery, and returns turn genuine interest into a polite exit.
The cart
Shipping costs appearing at the worst possible moment, right after they’d made peace with the price.
Checkout
Forced accounts, endless form fields, and a flicker of “is my card safe here?” at the final step.
How we work
It’s a loop, not a one-off facelift
CRO isn’t a redesign or a checklist of “best practices” scraped off someone’s blog. It’s a rhythm: dig for evidence, place a smart bet, test it honestly, keep what wins.
Dig for evidence
GA4, heatmaps, session recordings, and actual customer surveys show us where shoppers hesitate — and why they bail.
Place a bet
Findings become specific, testable hypotheses, ranked by likely impact against the effort to build them.
Test it honestly
Proper A/B tests with real statistical validation. Nobody’s declaring victory on twelve visitors and a good feeling.
Ship & learn
Winners go live for good, losers teach us something useful, and every cycle makes the next one sharper.
Why small wins matter more than big redesigns
A handful of modest monthly lifts compound into something that genuinely changes your year.
Scope
What we put under the microscope
| Page / area | Tested | What we’re hunting for |
|---|---|---|
| Product pages | Yes | Imagery, buy box, and copy that answer every silent “but…” |
| Cart & drawer | Yes | Fewer second thoughts on the walk to checkout |
| Checkout | Yes | Friction, form fields, and nasty cost surprises — gone |
| Collection pages | Yes | Filters and merchandising that help people actually decide |
| Homepage & landing | Yes | First impressions worth scrolling past |
| Mobile experience | Yes | Where most shoppers are — and most sales quietly vanish |
| Site speed | Yes | Because slow pages cost you sales you never hear about |
| Trust & social proof | Yes | Reviews and reassurance placed exactly where doubt strikes |
Real experiments
A taste of the bets we place
Each of these started as a hunch from research, became a hypothesis, and finished as a number.
Product page
Putting fit guidance and real customer photos right beside the size selector will calm the biggest hesitation.
Cart
A free-shipping progress bar will nudge order value up without scaring anyone off checkout.
Checkout
Dropping forced account creation will lift completed orders, especially on mobile.
Every single month
What actually lands in your inbox
No mysterious “optimization happening in the background.” You’ll see exactly what we tried, what it did, and what we learned.
Research
Fresh findings
New recordings, heatmaps, and survey answers showing where shoppers stumbled this month.
Roadmap
Ranked test queue
What we’re testing next and why it made the cut ahead of everything else.
Build
Live experiments
Two to four tests designed, built, and running properly on your store.
Report
Wins, losses, lessons
Plain-English results with the revenue impact — including the tests that flopped.
Things worth asking before you commit
Ready to start your conversion rate optimization project?
Book a free consultation or request a free Shopify audit. We will review your store and share specific, prioritized opportunities — no obligation.