Fashion & Apparel
Empowering a community with confidence through dresses for all ages and stages
The Ivy City voice is a living, breathing embodiment of the women who wear our designs: grounded, poetic, nurturing, and strong. Our words should hold people the way our garments do, with care, with presence, and with unwavering belief in beauty and becoming. We speak from the heart.
Organic traffic
+40%
Conversion rate
+27%
Average order value
+60%
The challenge
A higher-ticket catalog needed premium presentation and fast, flawless imagery.
The brand wanted maximum performance and design flexibility beyond a theme.
Our solution
We built a headless storefront on Hydrogen and Oxygen with optimized imagery and engraving/customization flows.
We ran a CRO program targeting trust signals, guarantees, and PDP clarity for higher-value buyers.
We retained Shopify’s secure checkout while owning the storefront experience.
Before & after
| Metric | Before | After |
|---|---|---|
| Mobile LCP | 3.9s | 1.6s |
| Conversion rate | 1.1% | 1.4% |
| AOV | $210 | $242 |
“The headless build gives us the performance and flexibility we wanted, and conversion improved.”
Want results like these for your store?
Book a free consultation or request a free Shopify audit. We will review your store and share specific, prioritized opportunities — no obligation.