Beauty & Cosmetics
Aussie girls invented A-Beauty. Now let them reinvent your skin.
Embrace our uniquely Aussie approach to skincare. It's simple. Based on clean and highly effective formulas, we skip the 10-step routines and crazy claims. ‘Cause we’d rather be at the beach than stuck in the bathroom
Conversion rate
+22%
Mobile PageSpeed
38 → 92
Involuntary churn
-15%
The challenge
An aging design undercut a premium brand and converted poorly on mobile.
Average order value was low because routines and bundles were not merchandised.
Our solution
We delivered a clean, premium redesign with ingredient- and routine-rich PDPs and prominent verified reviews.
We added routine bundles and kit merchandising to raise AOV, and preserved SEO with a full redirect and metadata parity plan.
We A/B tested PDP layout and bundle placement.
Before & after
| Metric | Before | After |
|---|---|---|
| Conversion rate | 1.9% | 2.3% |
| AOV | $48 | $57 |
| Mobile PageSpeed | 52 | 90 |
“The redesign feels like the premium brand we are, and the numbers moved in the right direction.”
Want results like these for your store?
Book a free consultation or request a free Shopify audit. We will review your store and share specific, prioritized opportunities — no obligation.