Beauty Brands
Truly is the unique combination of health, sustainability & performance.
Truly is the unique combination of health, sustainability & performance. We discover the top beauty trends, secrets, remedies and unfound ingredients from around the world to create the most complete hair, body & skincare products.
Conversion rate
+27%
Average order value
+60%
Organic traffic
Maintained through launch
The challenge
The brand’s premium template had accumulated a dozen apps and heavy scripts, dragging mobile PageSpeed into the 30s and hurting paid conversion.
Marketing could not build landing pages without a developer, slowing campaigns and product drops.
Our solution
We rebuilt the store on a custom Online Store 2.0 theme with a reusable section library, so marketing can compose pages independently.
We removed or deferred non-critical scripts, optimized images to AVIF/WebP with lazy loading, and tuned Core Web Vitals.
We rebuilt the PDP around clearer hierarchy, size guidance, and stronger social proof.
Before & after
| Metric | Before | After |
|---|---|---|
| Mobile LCP | 4.8s | 2.1s |
| Conversion rate | 1.6% | 2.0% |
| Bounce rate | 58% | 44% |
“The new store is faster and our team can finally launch campaigns without waiting on a developer.”
Want results like these for your store?
Book a free consultation or request a free Shopify audit. We will review your store and share specific, prioritized opportunities — no obligation.